About CONVERRA
CONVERRA Meetings & Events - a name inspired by bringing people together in one impactful place or platform.
Convene (gather people)
+
Terra (place/space)
= CONVERRA
Grounded in Purpose. Designed for Connection.
The name CONVERRA reflects our mission: to design and deliver purposeful event experiences that bring people together, foster authentic connections, and inspire meaningful action across powerful spaces and platforms.
Rooted in the belief that where and how people come together shapes outcomes, CONVERRA Meetings & Events blends strategy, creativity, and seamless execution to produce experiences that move teams, ideas, and industries forward. Whether in a physical venue or a virtual environment, we convene with intention and craft every detail to align with your mission.
About our Founder
Donna Worley
Owner & Lead Event Planner
With nearly 20 years of experience in communications, program development, and event leadership, founder Donna Worley launched CONVERRA Meetings & Events, LLC to help businesses engage with their audiences through well-executed, intentional gatherings.
Before founding CONVERRA, Donna led the planning and execution of high-impact global events across more than 10 countries. She managed a multi-million dollar event portfolio, led a cross-functional remote team, and played a central role in expanding event offerings by 60% and increasing conference attendance by 700%. Her leadership also helped grow event sponsorships by 45%, while strategic communications and post-event analysis boosted engagement, improved satisfaction, and strengthened brand visibility.
Now based in Albuquerque, New Mexico, CONVERRA brings that global expertise to clients both locally and worldwide. Whether you're hosting a leadership summit in New Mexico or a multi-day conference abroad, we provide the same level of strategic support, creativity, and professionalism. Our mission is simple: to help you design and deliver purposeful events that bring people together, foster authentic connections, and inspire meaningful action across powerful spaces and platforms.
The Sandia Mountains of Albuquerque, New Mexico
Testimonial
“I’ve had the pleasure of working with Donna for over 16 years across a variety of roles, including event planning and coordination, communications, and program management. She consistently brings a combination of strategic insight, flawless execution, and a positive, solutions-oriented mindset. Donna’s attention to detail, adaptability, and proactive problem-solving ensure that even complex events run smoothly. Most importantly, she creates a seamless, people-first experience that leaves a lasting impact on attendees and stakeholders alike.”